How it's made

Sneaker made like shoes

All our shoes are designed in Amsterdam and handmade by experienced craftsmen in Portugal. Through this combination we have merged traditional craftsmanship with innovative design, applying artisanal techniques to sneakers silhouettes based on classic tennis sneakers.

The process of leather

All skins are cleansed and heat-pressed, dried, and then excessively tumbled for utmost suppleness. The tanning process is done with and without metals. We are aiming to fully avoid metal-tanning, offering only the vegetable-tanned skins you can find in our current ‘premium’ styles. Soon, this will be our new standard as we continuously upgrade our product. Since leather is a natural product, the process from skin to shoe is about the preparations for longterm wearing while maintaining its natural character. The result with vegetable tanning is without a doubt the best product for the environment but it is hard to apply to our best-sellers since large volumes and time-consuming processes are not a great match. Upgrading the process of leather is still one of the major challenges of the (premium) footwear industry. So, rather than not mentioning it, we wanted to expose our challenges and push ourselves to find a solution. Soon.

Hand-stitched construction

Quality is found in materials and make. The make of our sneaker is the make of traditional shoes: hand-stitched on old machines, piece by piece, by skilled and experienced artisans. It takes years before a production team fully masters a full product. That is why we don’t change our key styles but constantly improve them. Every step is overseen first-hand by a specialist that still today is finding ways to improve his part of the product. It’s demanding, obsessive even, but worth it.

Reinforced rubber

The difference between sneakers and premium shoes is the outsole. When you apply a premium leather hand-stitched upper to a rubber cup sole, you probably come to the definition of a premium sneaker. Yet, while traditional sneakers are meant for sports, ours are meant for daily wearing. That is why we use a solid and heavy cup sole from reinforced rubber, made to last in urban surroundings in various conditions.