Who we are.
Creative Director Patrick van der Woude launched ETQ in 2010. He is a maker, a master of the fine art of presenting yourself. He broke boundaries in the transience-soaked fashion industry, bringing sneakers to the higher levels of the luxury market. His story is classic.
Patrick was the kid who felt drowned in school. The outsider whose style overpowered his shadows. At an early age, he was a car mechanic fascinated by the industrial design of strong ever-evolving car models. Porsche 911, Golf: the classics. It inspired him. At night, the clubs were filled with flashy fast fashion. Studs outshining characters. As a person whose style had always helped him forward, he felt an urge to change this scene. He switched cars for shoes and kept the design approach. He created: the counter sound of fashion. Build on archetypes.
The counter sound
This is the era of the intuitive fashion pioneers. Out of his trunk, Patrick sold out the first 36 pairs of ETQ’s in a flash. Many reorders followed. His ETQs stood out by cleanness. The response was overwhelming. The street never whispered this loud before. Patrick kept his gaze fixed on the horizon, driven by one goal: build a brand on essentials that helps to profile you as strong as stylish. A brand that enables you to rise to any occasion. A brand that is consistent, that you can fall back on. He scaled up fast. Evolving classics, growing the code. It gained him a rockstar status among fans.
A thick layer of style and quality, a thin layer of logos. Building on your own power and identity is most important. Patrick: “I have my own set of standards that I live by. Manners matter. It makes everything else more smooth. All this flashy fashion creates a rat race around getting the latest. I’ve always had an urge for style and quality and joined the race for a bit, but I missed a strong base to fill in the blanks. So I created ETQ. As the essence. In the end, I left the fluff out of my wardrobe completely. And kept the essence only. Stick to the core. Beyond trends. Better for the world too. My style is my anchor. Logos make boys, style makes men.”