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Uncover our Essence

Standing out with simplicity, as opposed to blending in with today’s maximalism.

 

This philosophy finds its resemblance in a selection of the Essence Series footwear – five of our most iconic footwear silhouettes, stripped down to the purest essence. All exemplifying a minimal aesthetic, suitable for every man and every woman.

 

We believe great design is not about abundant branding and accessorising. We rather believe design is about striking a balance between aesthetics and functionality. About the absence of any unessential elements.

 

On our quest to visualise this design philosophy, we invited seven charismatic individuals of Iconic Management to convey the story of our Essence collection. The campaign unveils the unique characteristics of each model, by leaving out unessential elements such as makeup and photoshop. Solely focussing on their significant features; the essence of what makes them stand out.

Uncover our Essence

Standing out with simplicity, as opposed to blending in with today’s maximalism.   This philosophy finds its rese ... Read more mblance in a selection of the Essence Series footwear – five of our most iconic footwear silhouettes, stripped down to the purest essence. All exemplifying a minimal aesthetic, suitable for every man and every woman.   We believe great design is not about abundant branding and accessorising. We rather believe design is about striking a balance between aesthetics and functionality. About the absence of any unessential elements.   On our quest to visualise this design philosophy, we invited seven charismatic individuals of Iconic Management to convey the story of our Essence collection. The campaign unveils the unique characteristics of each model, by leaving out unessential elements such as makeup and photoshop. Solely focussing on their significant features; the essence of what makes them stand out.

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