JD 01 Straight Daylight Blue Heavyweight Japanese Denim
Frequently bought together.
- Expertly constructed in China using premium Japanese denim woven in Tokyo.
- Composition: 100% Cotton.
- 475 g/m² fabric with a balanced feel between structure and comfort.
- Fit: Straight.
- Leg falls clean over footwear.
- Mid rise for an easy everyday fit.
- Firm structure from day one designed to soften with wear.
- Built to evolve.
- Designed as a clean wardrobe essential for 365 days of wear.
- Make sure to read the care label before washing or wearing.
- From the collections Jeans - Straight Fit, Jeans, Trousers, Menswear and New Arrivals - Menswear
The JD 01 Straight is our take on jeans. Clean. Mature. Refined. Part of your everyday uniform, surrounded by quiet luxury. Cut in a straight fit with a mid rise. Room to move. Shape from day one.
Crafted from premium Japanese woven denim from Tokyo, bringing structure, depth and character into focus. It softens with wear. Shapes to you. Fades with you. Finished with considered detailing and a leather ETQ patch as a quiet signature. Made to evolve. Built for the long haul.
Not sure about your size? Check our measurement guide or a .
Built in family-owned ateliers.
Knitted with ultimate care, tailored piece by piece, and stitched to perfection. This is the etiquette of artisan crafting. This is ETQ. Icons only.
Endless comfort
Our wardrobe essentials. Defined by a powerful silhouette, designed for effortless comfort. It feels like pyjamas — but looks refined.
Dutch Design
At our Dutch studio, there is focus. Same but better, that's the approach. ETQ is product design more than fashion design. It makes all the difference.
Built in family-owned ateliers.
Knitted with ultimate care, tailored piece by piece, and stitched to perfection. This is the etiquette of artisan crafting. This is ETQ. Icons only.
Endless comfort
Our wardrobe essentials. Defined by a powerful silhouette, designed for effortless comfort. It feels like pyjamas — but looks refined.
Dutch Design
At our Dutch studio, there is focus. Same but better, that's the approach. ETQ is product design more than fashion design. It makes all the difference.
Shipping & Delivery
Shop with confidence—no import duties on your order. Our menswear ships from the UK via Royal Mail, with free shipping on orders from £130 and delivery in 1–2 days if placed before 6:00 PM.
| Region | Carrier | Fee | Delivery |
|---|---|---|---|
| United Kingdom | Royal Mail |
Free from £130 | 1 - 2 days |
| UAE | FedEx | 100 AED | 2 - 5 days |
| US | FedEx | Free from $300 | 2 - 5 days |
| Canada | FedEx | $29 | 2 - 5 days |
| Australia New Zealand |
FedEx | 50 AUD 50 NZD |
2 - 5 days |
| Ireland | FedEx | Free from €150 | 2 - 5 days |
| Netherlands | DHL | Free from €150 | 1 - 2 days |
| Belgium | Bpost | Free from €150 | 1 - 2 days |
| Germany | DHL | Free from €150 | 1 - 3 days |
| France | La Poste | Free from €150 | 2 - 5 days |
| Denmark | PostNord | Free from 1000 DKK | 2 - 5 days |
| Sweden | PostNord | Free from 2500 SEK | 2 - 5 days |
| Norway | FedEx | €25 | 2 - 5 days |
| Austria | DPD | Free from €150 | 2 - 5 days |
| Switzerland | FedEx | 25 CHF | 2 - 5 days |
| Spain | Correos | Free from €150 | 2 - 5 days |
| Italy | Poste Italiane | Free from €150 | 2 - 5 days |
| Portugal | FedEx | Free from €150 | 2 - 5 days |
| Greece | FedEx | Free from €150 | 2 - 5 days |
| Poland | GLS | Free from €150 | 2 - 5 days |
Returns & exchanges
Our return policy
- All UK customers can easily send their returns to our local UK warehouse for a seamless experience.
- Upon arrival of your order, you have 14 days to submit a return or exchange through our return portal.
- Doesn't fit? Exchange your product for the right size via our return portal.
- Item(s) should be clean and unworn, all tags and packaging material must still be present and in good condition.
- By returning a product, you acknowledge that refunds (either partial or complete) may be refused if the returned item does not meet our specified terms and conditions.
- Items purchased as part of a set or multi-pack can only be returned or exchanged together as a complete set.
- We strongly recommend using our returns portal to return products. If you choose not to use it, we are not liable for any potential loss of the return and processing may take longer.
- Price difference due to ongoing promotions can be compensated with a voucher.
- The cost of a return or exchange is shown in the table below.
- Costs incurred for returns using a carrier of choice cannot be reimbursed.
- When returning multiple items, we charge a €2 handling fee for each additional item.
| Country | Shipping fee | Exchange fee |
| UK | £6 | Free |
| NL / BE / FR / DE | €6.95 | Free |
| AT / CZ / CH | €9.95 | €4,95 |
| DK | kr 65 | kr 30 |
| SE | kr 100 | kr 50 |
| IT / PL / LU / ES / SK / SI / HR / RO |
Carrier of choice | Carrier of choice |
| Rest of Europe | €9,95 | €4,95 |
| UAE | ¤100 | ¤100 |
| VS / CA | $60 | $60 |
| Rest of World | Carrier of choice | Carrier of choice |
- After your return is accepted, you will receive a return label which you can use to send it back to us.
- All returns within the UK can be sent to our UK warehouse. Through the return portal, you will receive a return label directed to that warehouse.
How it's made - Menswear
All ETQ garments are crafted in family-owned ateliers.
We team up with ateliers that work with traditional methods. Cutting, crafting, and stitching piece by piece with ultimate care. Unlike fast fashion companies, we have the luxury to take our time. Slow motion. We are masters of precision engineering.
Endless Comfort - Menswear
You look sophisticated, yet feel like Sunday mornings.
When it comes to materials, our bar is high. Only the finest materials enter the Atelier. No shortcuts. ETQs premium weaves and knits are smooth like butter. They are durable and have recovery properties. They stay in shape. And so will you.
Quality matters. We focus on things, that even the eye can't see. Obsessive, yes. But: soon after wearing ETQ you will notice the quality difference.
Dutch Design
Strong silhouettes. Nuanced colors. Thick layers of quality and a thin layer of logos. That’s ETQ. We master precision engineering and tinker with our products as if they were race cars. Every collection is the same but evolved. Continuously.
And so our story goes on. Evolving classic etiquette to match the pace of today. We don’t just do it. We do it with grace.
Product reviews (4)
Very satisfied with these jeans
Nice jeans with a great fit. They're comfortable, good quality, and the color looks stylish. I'm definitely happy with this purchase!
Perfect for everyday wear
Great quality and a very nice fit
Super fine pants
Super nice pants, are very comfortable and got many compliments on them!!!
Good fit, good quality
Good straight fit. Stays well even after washing. Top.
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Heavyweight Japanese Denim
Heavyweight Japanese Denim
| EU | US | UK | CM |
| 39 | 6 | 5 | 25.7 |
| 40 | 7 | 6 | 26.4 |
| 41 | 8 | 7 | 27.0 |
| 42 | 9 | 8 | 27.7 |
| 43 | 10 | 9 | 28.3 |
| 44 | 11 | 10 | 28.9 |
| 45 | 12 | 11 | 29.6 |
| 46 | 13 | 12 | 30.2 |
| 47 | 14 | 13 | 30.9 |
How to measure
Let’s find your perfect fit. Place a sheet of paper on the floor against the wall and put your feet (with socks) on it, heels against the wall. Make sure you lean on your feet with full power when measuring. Now you simply draw a line at the end of the biggest foot. Measure the distance with a ruler and find the size that matches it: see size table. Are you in between sizes? In that case, we suggest taking the bigger size.
Jeans 01 Straight — Size Guide
All measurements in centimetres.
A straight leg from hip to hem. Sits naturally on the waist with a regular rise.
| Size | Waist | Hip | Thigh | Leg opening |
|---|---|---|---|---|
| W30 | 85 | 100 | 61 | 20 |
| W32 | 89 | 104 | 63 | 21 |
| W34 | 93 | 108 | 65 | 22 |
Waist, hip, and thigh are measured flat, from seam to seam.
| Length | Inseam |
|---|---|
| L30 | 74 |
| L32 | 80 |
| L34 | 84 |
More measurements
| Size | Knee | Front rise | Back rise |
|---|---|---|---|
| W30 | 43 | 29 | 38 |
| W32 | 45 | 30 | 39 |
| W34 | 47 | 30 | 40 |
The circumference of the knee is 35 cm below the crotch. Rise is measured from the crotch seam to the top of the waistband, including the band.
How to measure
Use a pair of jeans or trousers that fit you well and lay them flat to get the most accurate measurements.
- Waist: measure across the top of the waistband from edge to edge, then double the number.
- Hip: measure across 22 cm down from the top of the waistband, then double.
- Thigh: measure 2.5 cm below the crotch seam, then double.
- Inseam: measure from the crotch seam to the bottom of the leg, along the inside seam.
- Leg opening: measure across the bottom of the hem, edge to edge.
- Rise: measure from the crotch seam to the top of the waistband.
Compare your numbers to the table above. If you fall between two sizes, the cleaner choice is the larger one — denim contracts slightly after the first wash, and a tight waist becomes uncomfortable.
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Added to shopping bag
Choose size
| EU | US | UK | CM |
| 39 | 6 | 5 | 25.7 |
| 40 | 7 | 6 | 26.4 |
| 41 | 8 | 7 | 27.0 |
| 42 | 9 | 8 | 27.7 |
| 43 | 10 | 9 | 28.3 |
| 44 | 11 | 10 | 28.9 |
| 45 | 12 | 11 | 29.6 |
| 46 | 13 | 12 | 30.2 |
| 47 | 14 | 13 | 30.9 |
How to measure
Let’s find your perfect fit. Place a sheet of paper on the floor against the wall and put your feet (with socks) on it, heels against the wall. Make sure you lean on your feet with full power when measuring. Now you simply draw a line at the end of the biggest foot. Measure the distance with a ruler and find the size that matches it: see size table. Are you in between sizes? In that case, we suggest taking the bigger size.
Jeans 01 Straight — Size Guide
All measurements in centimetres.
A straight leg from hip to hem. Sits naturally on the waist with a regular rise.
| Size | Waist | Hip | Thigh | Leg opening |
|---|---|---|---|---|
| W30 | 85 | 100 | 61 | 20 |
| W32 | 89 | 104 | 63 | 21 |
| W34 | 93 | 108 | 65 | 22 |
Waist, hip, and thigh are measured flat, from seam to seam.
| Length | Inseam |
|---|---|
| L30 | 74 |
| L32 | 80 |
| L34 | 84 |
More measurements
| Size | Knee | Front rise | Back rise |
|---|---|---|---|
| W30 | 43 | 29 | 38 |
| W32 | 45 | 30 | 39 |
| W34 | 47 | 30 | 40 |
The circumference of the knee is 35 cm below the crotch. Rise is measured from the crotch seam to the top of the waistband, including the band.
How to measure
Use a pair of jeans or trousers that fit you well and lay them flat to get the most accurate measurements.
- Waist: measure across the top of the waistband from edge to edge, then double the number.
- Hip: measure across 22 cm down from the top of the waistband, then double.
- Thigh: measure 2.5 cm below the crotch seam, then double.
- Inseam: measure from the crotch seam to the bottom of the leg, along the inside seam.
- Leg opening: measure across the bottom of the hem, edge to edge.
- Rise: measure from the crotch seam to the top of the waistband.
Compare your numbers to the table above. If you fall between two sizes, the cleaner choice is the larger one — denim contracts slightly after the first wash, and a tight waist becomes uncomfortable.