It's our code.

Our story, our code.

Pleased to meet you, we are ETQ. We design quality wardrobe essentials, by evolution of the classics. Clean and mature, that’s our way of life. It’s our code.

Quality Wardrobe Essentials

Our story began in 2010.

We lived the flashy fashion lifestyle, always chasing the latest. But we discovered the power of a strong base. Slowly, we left the fluff out of our wardrobes and out of our lives, completely. Our core became our everything. Our style matured and we desired to share our quiet luxury with the world. So we created ETQ. As the new essence.

More quality, less fuzz.

Strong silhouettes. Nuanced colors. Thick layers of quality and a thin layer of logos. That’s ETQ. We master precision engineering and tinker with our products as if they were racecars. Every collection is the same but evolved. Icons only. And yet, still today we find ways to improve. Obsessive, yes. It’s our art.

Simplicity isn’t a trend, it’s a choice.

And so our story goes on. Evolving classic etiquette to match the pace of today. We don’t just do it. We do it with grace.

ETQ blev grundlagt i Amsterdam i 2010 og blev skabt som et svar på luksustrenden med overdreven branding og overpris. Vores designs begrænser sig ikke til mode - vi stræber blot efter at levere højkvalitets, veldesignede essentials til den rigtige pris. Vi arbejder med en minimalistisk filosofi, da vi mener, at bæredygtighed og holdbarhed er bedre for os og vores verden.