Black Friday starts early.

Our biggest sale of the year.

Sign up for early access and shop a day before everyone else.

Everything is in.

Once a year, the entire collection goes on sale. Footwear, menswear and accessories, the newest pieces included. No exclusions, no fine print.

Close-up of a stack of ETQ boxes
Checking an ETQ sneaker between rows of boxes

First pick of every size.

Last year, 246 orders came in within the first minutes. The most wanted sizes go fast. With early access, you shop before the doors open for everyone else.

How it works.

Sign up at the top of this page. When early access opens, your link lands in your inbox. Then the whole collection is yours, a day before everyone else.

Get early access

Made to last.

Every piece is designed in our Dutch studio and made by specialists, to be worn for years. That's why our sale comes only once a year.

See how it's made
The ETQ square on the heel, close-up
Discover the icons
ETQ comfort full look
Discover comfort