What are people saying about our merino wool.
Designed in the Netherlands, 100% extrafine merino, machine-washable for years.
Merino is the most useful wool a man can own, and ours is 100% extrafine: soft and fine next to the skin, never scratchy. It regulates temperature in both directions, wicks moisture and naturally resists odour, so a single merino layer works under a jacket in winter and on its own in spring, and you wear it more and wash it less. Knitted fine-gauge, designed in our Dutch studio and knitted in China at a mill chosen for its specialism in fine-gauge merino, from wool raised in Australia, New Zealand and South Africa.
Across more than 500 verified reviews ETQ holds 4.6 out of 5, and comfort is the word that recurs most after quality. It's the quiet upgrade people repeat-buy across silhouettes and colours, part of a community of more than 250,000 customers.
The range, by how you'll actually wear it
Crewneck (SW 04). The clean everyday knit, worn alone or layered.
Half-zip (SW 05). A refined zip-neck and the considered alternative to a quarter-zip.
Roll neck (SW 06). The quiet winter layer, understated under a blazer.
Cardigan (ZS 04). A buttoned knit to layer open. See all merino sweaters in one place.
How to wear it
Merino is the quiet upgrade to a tee. Wear the crewneck or half-zip over a tee or polo, with an Essence trouser or chino and a suede loafer for the office. The roll neck layers cleanly under an overshirt; the cardigan works open over a crew at the weekend with sneakers.
Fabric and fit
100% extrafine merino, knitted fine-gauge for warmth without bulk. The itch in ordinary wool comes from coarse fibres above 25 microns; extrafine merino is fine enough to bend against the skin rather than prick it. A clean, regular fit; most customers find it true to size.
Care
Machine washable, which most pure merino isn't: a gentle wool cycle at 30°C, inside out, mild wool detergent, then lay flat to dry. No tumble dry, no dry cleaning. Exact care is on each product page.
Frequently asked about ETQ merino
Is merino wool itchy?
No. This is 100% extrafine merino, fine enough to bend against the skin rather than prick it, so it's soft and breathable next to the skin without the prickle of coarser wool.
Is ETQ merino machine washable?
Yes, and it's the main reason people switch. A gentle wool cycle at 30°C, inside out with a mild wool detergent, then lay flat to dry. No dry cleaning needed, where most 100% merino requires it.
Is it warm enough for winter and not too warm for spring?
Yes. Merino regulates temperature in both directions and wicks moisture, so the same knit works on a cold day and a mild one.
What merino styles does ETQ offer?
A crewneck, a half-zip, a roll neck and a cardigan, all in the same fit.
How does it fit?
A clean, regular fit that layers without bulk. Most customers find it true to size; if you prefer a closer or looser line, size accordingly.
Where is it made?
Designed in our Dutch studio and knitted in China at a mill chosen for its specialism in fine-gauge merino. The wool is raised in Australia, New Zealand and South Africa.
How do shipping, returns and exchanges work?
Free shipping over 150 euro across Europe, the UK, the US and beyond. Returns and exchanges run through a self-service portal within 14 days; an exchange is the quickest fix if the size isn't right.
This is ETQ. Designed quietly. Worn for years. See all sweaters and knitwear, or the full menswear collection.
| EU | US | UK | CM |
| 39 | 6 | 5 | 25.7 |
| 40 | 7 | 6 | 26.4 |
| 41 | 8 | 7 | 27.0 |
| 42 | 9 | 8 | 27.7 |
| 43 | 10 | 9 | 28.3 |
| 44 | 11 | 10 | 28.9 |
| 45 | 12 | 11 | 29.6 |
| 46 | 13 | 12 | 30.2 |
| 47 | 14 | 13 | 30.9 |
How to measure
Let’s find your perfect fit. Place a sheet of paper on the floor against the wall and put your feet (with socks) on it, heels against the wall. Make sure you lean on your feet with full power when measuring. Now you simply draw a line at the end of the biggest foot. Measure the distance with a ruler and find the size that matches it: see size table. Are you in between sizes? In that case, we suggest taking the bigger size.

Mediterranean Suede
Refined in style, matt in color. The ultra-soft suede leather is sanded and feels velvety soft. It is crafted from the inside layer of the leather hide. Mediterranean leather is the delicate choice.
Premium Suede
Experience unparalleled luxury. It's made of the finest selection of hides and superior finishing techniques. It is valued for its softness, flexibility, and ability to lend a sophisticated look. Our premium suede shoes need no lining, just one layer of leather. It wears like a second skin.
Nappa Leather
Soft. Smooth. Nappa leather makes extremely comfortable shoes. The leather is obtained from tanning animal hides. It is characterized by a fine grain and a smooth finish. It feels simply sophisticated.
Nubuck Leather
Premium nubuck: the best of the best. Exclusive leather that we sanded rough on the outside grain part of the hide, giving it a velvety butter-soft surface. It offers utmost suppleness.
Full Grain Leather
Full grain leather is naturally firmer and more durable as it is produced by retaining the top layer of the hide. Its appearance is natural, authentic, and robust. You are still able to see the grains. It looks just like the grains on your skin. We never sanded, buffed, or snuffed it, so this leather is super strong.
French Terry
Tès Chique. French terry is a knit characterized by its unique looped-back construction. One side is smooth, and the other side is textured with loops of thread. It is known for its comfort, breathability, and moisture-proof properties. French terry is available as lightweight or heavyweight.
Punti di Roma
Wrinkle-resistant, soft like a baby, and slightly elastic. This is Italian quality, knitted to perfection. Punti Di Roma has a heavy, rich quality as the stitches interlock on both sides of the fabric. The best part: it’s recovery properties. This fabric stays in shape. And so will you.
Bamboo
Bamboo fibers are derived from the pulp of bamboo plants. Bamboo knits are soft and breathable. Moisture wicking? Yes. Ideal for socks.
American Fleece
Comfort meets durability in our American Fleece. This fabric is made from a blend of premium cotton and synthetic fibers, providing a soft yet resilient texture. Known for its exceptional warmth and insulation, American Fleece is perfect for layering or wearing on its own. Its slightly brushed surface creates a plush, cozy feel, making it ideal for cooler climates. Despite its softness, this fleece is highly durable and resistant to pilling, ensuring it maintains its luxurious feel wear after wear. A staple in athleisure and casualwear, American Fleece offers the perfect balance of comfort and performance.
Italian Fleece
Elegance meets functionality with our Italian Fleece. This luxurious fabric is crafted from a premium cotton blend, renowned for its superior softness and refined texture. Italian Fleece is lightweight yet provides excellent warmth, making it an ideal choice for year-round comfort. Its smooth, polished surface gives it a sophisticated appearance, elevating casual wear to a new level of style. The meticulous Italian craftsmanship behind this fleece ensures it retains its shape and quality over time, offering both durability and a high-end feel. Perfect for layering or as a statement piece, Italian Fleece embodies the essence of quiet luxury with unparalleled comfort.
Piqué Knit
A true classic in fabric craftsmanship, piqué knit is renowned for its unique textured surface, characterized by a subtle waffle or honeycomb pattern. Originally developed for sportswear, piqué knit has evolved into a sophisticated fabric that balances structure with breathability. The weave creates tiny raised patterns, adding a tactile dimension while allowing air to flow easily, making it perfect for all-season wear.
Soft yet durable, piqué knit is frequently used in polo shirts and garments that require a balance between casual and formal. It drapes beautifully while maintaining a slight stretch, offering comfort without losing its shape. Known for its ability to hold its form and resist wrinkling, this fabric is an excellent choice for those who value a polished look with minimal maintenance.
Mercerized Cotton
Mercerized cotton is the epitome of luxury in cotton fabrics. Through a special finishing process, the cotton fibers are treated to enhance their natural properties, resulting in a fabric that is smoother, stronger, and more lustrous. The mercerization process not only strengthens the fibers but also gives the cotton a subtle sheen that adds an elevated, polished look to the material.
What sets mercerized cotton apart is its ability to hold dye exceptionally well, resulting in vibrant, rich colors that resist fading over time. It’s smoother to the touch than regular cotton, offering a silk-like feel without sacrificing breathability. This fabric is durable, resists shrinking, and maintains its shape, making it ideal for garments that combine sophistication with everyday wearability.
At ETQ, our mercerized cotton shirts offer a refined, elegant look with the comfort and practicality of cotton. It’s the perfect choice for those who appreciate understated luxury and long-lasting quality in their wardrobe essentials.
Twill Fabric – Iron Free
Twill fabric is a durable, structured material characterized by its diagonal weave pattern, offering a distinct texture and visual depth. Known for its strength and versatility, twill is used in garments that require a bit more durability while maintaining a polished, professional look. The diagonal weave provides natural wrinkle resistance, making it an excellent choice for both casual and formal attire.
What sets our Iron-Free Twill apart is its advanced treatment that ensures a smooth, crisp appearance straight out of the wash, eliminating the need for ironing. This fabric is designed to stay sharp and maintain its form throughout the day, providing an effortlessly polished look with minimal effort. Its ability to resist creasing and maintain its structure makes it ideal for busy professionals or frequent travelers who need their clothing to perform as well as they do.