It's our code.

Our story, our code.

Pleased to meet you, we are ETQ. Since 2010 we make minimalist sneakers, loafers and menswear. Designed in the Netherlands, our footwear handmade in Portugal. Clean and mature, that's our way of life. It's our code.

Our story began in 2010.

We lived the flashy fashion lifestyle, always chasing the latest logo. Until we discovered the power of a strong base. Slowly we left the noise out of our wardrobes, and out of our lives. Our core became our everything. So we created ETQ: quality you can see up close, without a big logo to prove it. The new essence.

More quality, less fuzz.

Strong silhouettes. Nuanced colors. Thick layers of quality and a thin layer of logos. That's ETQ. We tinker with our products as if they were racecars, and sell directly to you, so quality stays at a fair price. Today more than 250,000 customers wear ETQ. They rate us 4.4 out of 5 on Trustpilot. Obsessive, yes. It's our art.

Simplicity isn’t a trend, it’s a choice.

And so our story goes on. Evolving classic etiquette to match the pace of today. We don’t just do it. We do it with grace.