What are people saying about our menswear.
He's doing great
He's doing great
Translated from Dutch
Nice shirt
Nice fabric, fits well
Translated from Romanian
Short
Nice pants, really comfortable. I did go a size larger than my usual size, though, because otherwise I find them too short.
Translated from Dutch
Lovely shirt
Great fit, beautiful colors, lasts a long time. Top-notch shirts
Translated from Dutch
Comfortable and true to size
It's very comfortable, and the stretch makes it great to wear with a hoodie underneath.
Translated from German
Good
Good but a little too heavy for hot weather
ETQ Menswear. Strong silhouettes. Nuanced colours. Barely a logo in sight.
ETQ Amsterdam is a Dutch design studio that has refined one wardrobe since 2010. We don't follow seasons or chase trends. We engineer essentials, T-shirts, trousers, chinos, polos, sweaters, hoodies, shirts, jackets, jeans, shorts, socks and boxer shorts, and we treat each one like a product, not a garment. Same but better, every collection. That is our code.
When we ask customers why they bought, the same answers come back: the clean design and the quality. Across more than 500 verified reviews ETQ holds 4.6 out of 5, and after quality the word that recurs most is comfort. Many buy one piece and come back for the next, part of a community of more than 250,000 customers across Europe and North America.
What ETQ menswear is, and what it isn't
If you have worn a pair of ETQ sneakers or loafers, you already know the rhythm: considered materials, patient construction, no oversized branding. Our clothing follows the same code. Clean lines, considered proportions, and fabrics chosen for how they feel on the third wash, not the first. We do not drop new silhouettes every six weeks; we refine the ones that already work, which is why the flagship TS 01 Essence T-shirt and the Essence trouser now exist in their next iteration. Better fit, better recovery, same silhouette.
It is a discipline. Most men do not need a wardrobe of 400 garments. They need fifteen that work together, hold their shape and quietly outlast the rest. That is the wardrobe ETQ builds.
The materials, in plain language
The fabric decision is where most brands cut corners and where we do not. A short, honest map of what you are wearing when you wear ETQ:
- Heavyweight T-shirts: a heavier-weight cotton with a touch of stretch, built to hold its shape wash after wash. The structure stays; the drape does not sag. The point our reviewers raise most.
- Lightweight T-shirts and longsleeves: a finer cotton with a clean hand-feel, made for warmer months and for layering under a shirt or overshirt.
- Cotton Silk Knit: used across our Tailored polos and crew tees. Cotton with a silk hand, soft, refined and dry. It dresses up a trouser without trying.
- Merino wool: fine-gauge, breathable and temperature-regulating, which is why a single ETQ knit covers spring evenings and winter office days.
- Traveller Weave: our Essence trousers, suits and overshirts. A technical weave with the drape of wool and the recovery of stretch. It travels well and wrinkles rarely.
- Japanese denim: the JD 01 is woven in Japan, in Tokyo, then constructed in China. It softens, shapes and fades with wear, finished with a leather ETQ patch as a quiet signature.
- Made in Portugal, Turkey and China: cut, sewn and finished in small family-owned ateliers we have worked with for years. We choose the country and the factory per piece, on the specialism that makes that particular item best. Design and pattern-making happen in our Dutch studio.
How to build the wardrobe
Everything here is made to mix, and most of it is made to mix with our shoes.
- The foundation: the TS 01 Essence heavyweight tee with an Essence chino or trouser, finished with white sneakers or a suede loafer.
- For the office: an Essence trouser with a tailored polo or fine knit, over loafers or clean leather sneakers.
- For the weekend: a tee with denim and sneakers, layered with a sweater or hoodie as it cools.
- For layering: a shirt or overshirt under a jacket, with the base layers, socks and boxers, that quietly hold it together.
New to the brand? The easiest way to refresh a drawer is through our sets and multi-packs, or build from the business casual edit. And of course, the shoes that started it all, most of our menswear customers met us through a pair of sneakers or loafers first.
Why men buy a second piece, and a third
When we ask new buyers what convinced them, the answer is almost always the same: quality, design and restraint. When we ask returning buyers, and a large share of every month's orders comes from them, the answer shifts. They mention the first pair of shoes, the trousers that survived a year of office days, the T-shirt that did not pill. They mention trust, earned slowly. That is the wardrobe we build for: not the first impulse, but the second, third and seventh purchase.
The ETQ code, applied
What you do not see is also part of the design. No flashy logos, no seasonal noise, no seventeen versions of the same shirt. We are disciplined about what we add and what we leave out. Every piece earns its place by passing the same test: would we wear it ourselves, would we keep it for years, would we be proud to make the next version better. If that is the wardrobe you have been quietly looking for, you have found us.
Frequently asked about ETQ menswear
Where is ETQ menswear made?
Our garments are cut, sewn and finished in family-owned ateliers in Portugal, Turkey and China. We choose the country and factory per piece, on the specialism that makes that item best, and work with the same partners across many seasons. Some fabrics are sourced elsewhere for the same reason, like the Japanese denim in our jeans. Design and pattern-making happen in our Dutch studio, and our footwear is made in Portugal.
How does ETQ sizing run?
Most ETQ menswear is true to size for European men's standards, and the majority of buyers in our verified reviews confirm it. The heavyweight tees run true; the oversized cut is intentionally roomier. Each product page carries a size guide and verified-buyer fit feedback. Our shoes also run true to size, though slip-ons lean slightly snug, so between sizes take the larger one.
How do I care for ETQ clothing?
The short version that keeps a garment at its best: machine wash cool, at 30°C, inside out and with like colours, then reshape and dry flat rather than tumbling hot. Merino goes on the gentle wool cycle; heavyweight cottons keep their structure when dried flat. Skip the hot iron. Exact care is on every product page, and washing less keeps colour and shape for longer.
What kind of brand is ETQ Amsterdam?
A Dutch menswear and footwear brand founded in 2010, built around minimalist design, considered materials and a discipline we call same but better. We make wardrobe essentials for men who prefer restraint over branding.
What is the best ETQ piece to start with?
Most new customers begin with the TS 01 Essence heavyweight T-shirt or the Essence trouser, both refined across several iterations and our most repeat-purchased pieces. If you came in through our shoes, the tailored polo or an Essence overshirt is the natural next step.
Is ETQ a sustainable menswear brand?
We build slow: small ateliers, durable materials and a deliberately narrow collection we refine rather than expand. The most sustainable garment is one you wear for years, so we engineer for longevity, heavyweight cottons that hold their shape and leathers that patina rather than peel.
How does ETQ compare to other European menswear brands?
We sit between sneaker-led brands and tailored menswear houses. Against mass-minimal labels our materials are heavier and our construction more considered; against formal tailoring our cuts are easier for daily life; against comparable menswear houses we charge less because we sell direct, with no retail margin in between.
How do shipping, returns and exchanges work?
We ship across Europe, the UK, the US and beyond, with free shipping on orders over 150 euro and a delivery speed our reviewers rate highly. Returns and exchanges run through a self-service portal within 14 days of receipt; if the fit isn't right, an exchange for another size or colour is the quickest fix.
This is ETQ. Designed quietly. Worn for years. Explore the latest arrivals or the full collection, and read our full story. The wardrobe is yours to build.
| EU | US | UK | CM |
| 39 | 6 | 5 | 25.7 |
| 40 | 7 | 6 | 26.4 |
| 41 | 8 | 7 | 27.0 |
| 42 | 9 | 8 | 27.7 |
| 43 | 10 | 9 | 28.3 |
| 44 | 11 | 10 | 28.9 |
| 45 | 12 | 11 | 29.6 |
| 46 | 13 | 12 | 30.2 |
| 47 | 14 | 13 | 30.9 |
How to measure
Let’s find your perfect fit. Place a sheet of paper on the floor against the wall and put your feet (with socks) on it, heels against the wall. Make sure you lean on your feet with full power when measuring. Now you simply draw a line at the end of the biggest foot. Measure the distance with a ruler and find the size that matches it: see size table. Are you in between sizes? In that case, we suggest taking the bigger size.
Mediterranean Suede
Refined in style, matt in color. The ultra-soft suede leather is sanded and feels velvety soft. It is crafted from the inside layer of the leather hide. Mediterranean leather is the delicate choice.
Premium Suede
Experience unparalleled luxury. It's made of the finest selection of hides and superior finishing techniques. It is valued for its softness, flexibility, and ability to lend a sophisticated look. Our premium suede shoes need no lining, just one layer of leather. It wears like a second skin.
Nappa Leather
Soft. Smooth. Nappa leather makes extremely comfortable shoes. The leather is obtained from tanning animal hides. It is characterized by a fine grain and a smooth finish. It feels simply sophisticated.
Nubuck Leather
Premium nubuck: the best of the best. Exclusive leather that we sanded rough on the outside grain part of the hide, giving it a velvety butter-soft surface. It offers utmost suppleness.
Full Grain Leather
Full grain leather is naturally firmer and more durable as it is produced by retaining the top layer of the hide. Its appearance is natural, authentic, and robust. You are still able to see the grains. It looks just like the grains on your skin. We never sanded, buffed, or snuffed it, so this leather is super strong.
French Terry
Tès Chique. French terry is a knit characterized by its unique looped-back construction. One side is smooth, and the other side is textured with loops of thread. It is known for its comfort, breathability, and moisture-proof properties. French terry is available as lightweight or heavyweight.
Punti di Roma
Wrinkle-resistant, soft like a baby, and slightly elastic. This is Italian quality, knitted to perfection. Punti Di Roma has a heavy, rich quality as the stitches interlock on both sides of the fabric. The best part: it’s recovery properties. This fabric stays in shape. And so will you.
Bamboo
Bamboo fibers are derived from the pulp of bamboo plants. Bamboo knits are soft and breathable. Moisture wicking? Yes. Ideal for socks.
American Fleece
Comfort meets durability in our American Fleece. This fabric is made from a blend of premium cotton and synthetic fibers, providing a soft yet resilient texture. Known for its exceptional warmth and insulation, American Fleece is perfect for layering or wearing on its own. Its slightly brushed surface creates a plush, cozy feel, making it ideal for cooler climates. Despite its softness, this fleece is highly durable and resistant to pilling, ensuring it maintains its luxurious feel wear after wear. A staple in athleisure and casualwear, American Fleece offers the perfect balance of comfort and performance.
Italian Fleece
Elegance meets functionality with our Italian Fleece. This luxurious fabric is crafted from a premium cotton blend, renowned for its superior softness and refined texture. Italian Fleece is lightweight yet provides excellent warmth, making it an ideal choice for year-round comfort. Its smooth, polished surface gives it a sophisticated appearance, elevating casual wear to a new level of style. The meticulous Italian craftsmanship behind this fleece ensures it retains its shape and quality over time, offering both durability and a high-end feel. Perfect for layering or as a statement piece, Italian Fleece embodies the essence of quiet luxury with unparalleled comfort.
Piqué Knit
A true classic in fabric craftsmanship, piqué knit is renowned for its unique textured surface, characterized by a subtle waffle or honeycomb pattern. Originally developed for sportswear, piqué knit has evolved into a sophisticated fabric that balances structure with breathability. The weave creates tiny raised patterns, adding a tactile dimension while allowing air to flow easily, making it perfect for all-season wear.
Soft yet durable, piqué knit is frequently used in polo shirts and garments that require a balance between casual and formal. It drapes beautifully while maintaining a slight stretch, offering comfort without losing its shape. Known for its ability to hold its form and resist wrinkling, this fabric is an excellent choice for those who value a polished look with minimal maintenance.
Mercerized Cotton
Mercerized cotton is the epitome of luxury in cotton fabrics. Through a special finishing process, the cotton fibers are treated to enhance their natural properties, resulting in a fabric that is smoother, stronger, and more lustrous. The mercerization process not only strengthens the fibers but also gives the cotton a subtle sheen that adds an elevated, polished look to the material.
What sets mercerized cotton apart is its ability to hold dye exceptionally well, resulting in vibrant, rich colors that resist fading over time. It’s smoother to the touch than regular cotton, offering a silk-like feel without sacrificing breathability. This fabric is durable, resists shrinking, and maintains its shape, making it ideal for garments that combine sophistication with everyday wearability.
At ETQ, our mercerized cotton shirts offer a refined, elegant look with the comfort and practicality of cotton. It’s the perfect choice for those who appreciate understated luxury and long-lasting quality in their wardrobe essentials.
Twill Fabric – Iron Free
Twill fabric is a durable, structured material characterized by its diagonal weave pattern, offering a distinct texture and visual depth. Known for its strength and versatility, twill is used in garments that require a bit more durability while maintaining a polished, professional look. The diagonal weave provides natural wrinkle resistance, making it an excellent choice for both casual and formal attire.
What sets our Iron-Free Twill apart is its advanced treatment that ensures a smooth, crisp appearance straight out of the wash, eliminating the need for ironing. This fabric is designed to stay sharp and maintain its form throughout the day, providing an effortlessly polished look with minimal effort. Its ability to resist creasing and maintain its structure makes it ideal for busy professionals or frequent travelers who need their clothing to perform as well as they do.