What are people saying about our shirts.
The material feels very high-quality
The shirt and the fabric feel very high-quality and comfortable. I like it a lot. The only downside is that the threads on two buttons were already loose or partially undone when I received it. I will sew them back on by hand. Other than that, I am very satisfied.
Designed in the Netherlands, cut clean, worn open or buttoned.
The shirt, the ETQ way: clean collars, quiet fabrics and no noise, worn open over a tee or buttoned with a trouser. The everyday hero is the SH 01 Essence in mercerised cotton, a smoother, stronger cotton that resists creasing and needs little pressing, alongside an SH 03 Linen shirt for high summer and a textured SH 04 Jacquard. Designed in our Dutch studio and made in family-owned ateliers in Portugal, Turkey or China, chosen per piece for the best make.
When we ask customers why they bought, the answers are consistent: the clean design and the quality. Across more than 500 verified reviews ETQ holds 4.6 out of 5, and comfort is the word that recurs most after quality. Part of a community of more than 250,000 customers across Europe and North America.
The range, by how you'll actually wear it
SH 01 Essence (mercerised cotton). The clean everyday shirt, in a smoother, more lustrous cotton that resists creasing and holds its shape, so it needs little ironing. In core tonal colours and as a multi-pack.
SH 03 Linen. The high-summer shirt: breathable linen that wears cool and relaxed, made to be worn open over a tee.
SH 04 Jacquard. A short-sleeve shirt with a subtle tonal texture woven into the cloth itself, for warm-weather days when a plain shirt isn't quite enough.
How to wear them
A relaxed shirt is the easiest way to look finished in warm weather. Wear the Jacquard or Linen open over a tee with shorts or an Essence chino and a loafer; button the Essence shirt with a trouser for a cleaner look. For a structured layer, see the Essence overshirts in our jackets edit.
Fabric and fit
Three cloths for three jobs: mercerised cotton (SH 01) for a crisp, low-iron everyday shirt; linen (SH 03) for breathable summer wear; and a woven Jacquard cotton (SH 04) with texture in the cloth. All are a clean, regular fit; most customers find them true to size, so if you are between sizes or prefer a little more room through the chest and sleeve, take the larger one.
Care
Care is listed per fabric on each product page. As a rule: machine wash cool with like colours, hang to dry, and use a warm iron on the reverse. The mercerised Essence shirt needs the least pressing; linen is meant to wear relaxed.
Frequently asked about ETQ shirts
Are ETQ shirts non-iron?
The SH 01 Essence is cut from mercerised cotton, a smoother, stronger cotton that resists creasing and holds its shape, so it needs very little ironing and stays crisp through the day. It's the closest we come to a true no-iron shirt. Linen, by contrast, is meant to wear relaxed.
What fabrics do the shirts come in?
Three: mercerised cotton (SH 01 Essence), linen (SH 03) for summer, and a textured Jacquard cotton (SH 04). Each is chosen for how the shirt is actually worn.
What's the difference between a shirt and an overshirt?
A shirt is a lighter layer worn on its own or over a tee; an overshirt is heavier and structured, worn as a light jacket. ETQ makes both.
How do ETQ shirts fit?
A clean, regular fit, true to size for most customers. If you prefer more room through the chest or a longer sleeve, size up. Each product page carries a size guide and verified-buyer fit feedback.
How do I care for them?
Machine wash cool with like colours, hang to dry, and warm-iron on the reverse. The mercerised Essence shirt needs the least pressing; linen is meant to look lived-in.
Where are ETQ shirts made?
Designed in our Dutch studio and made in family-owned ateliers in Portugal, Turkey or China, chosen per piece for the best make.
How do shipping, returns and exchanges work?
Free shipping over 150 euro across Europe, the UK, the US and beyond. Returns and exchanges run through a self-service portal within 14 days; an exchange is the quickest fix if the size isn't right.
This is ETQ. Designed quietly. Worn for years. See jackets and overshirts, polos and T-shirts, or the full menswear collection.
| EU | US | UK | CM |
| 39 | 6 | 5 | 25.7 |
| 40 | 7 | 6 | 26.4 |
| 41 | 8 | 7 | 27.0 |
| 42 | 9 | 8 | 27.7 |
| 43 | 10 | 9 | 28.3 |
| 44 | 11 | 10 | 28.9 |
| 45 | 12 | 11 | 29.6 |
| 46 | 13 | 12 | 30.2 |
| 47 | 14 | 13 | 30.9 |
How to measure
Let’s find your perfect fit. Place a sheet of paper on the floor against the wall and put your feet (with socks) on it, heels against the wall. Make sure you lean on your feet with full power when measuring. Now you simply draw a line at the end of the biggest foot. Measure the distance with a ruler and find the size that matches it: see size table. Are you in between sizes? In that case, we suggest taking the bigger size.
Mediterranean Suede
Refined in style, matt in color. The ultra-soft suede leather is sanded and feels velvety soft. It is crafted from the inside layer of the leather hide. Mediterranean leather is the delicate choice.
Premium Suede
Experience unparalleled luxury. It's made of the finest selection of hides and superior finishing techniques. It is valued for its softness, flexibility, and ability to lend a sophisticated look. Our premium suede shoes need no lining, just one layer of leather. It wears like a second skin.
Nappa Leather
Soft. Smooth. Nappa leather makes extremely comfortable shoes. The leather is obtained from tanning animal hides. It is characterized by a fine grain and a smooth finish. It feels simply sophisticated.
Nubuck Leather
Premium nubuck: the best of the best. Exclusive leather that we sanded rough on the outside grain part of the hide, giving it a velvety butter-soft surface. It offers utmost suppleness.
Full Grain Leather
Full grain leather is naturally firmer and more durable as it is produced by retaining the top layer of the hide. Its appearance is natural, authentic, and robust. You are still able to see the grains. It looks just like the grains on your skin. We never sanded, buffed, or snuffed it, so this leather is super strong.
French Terry
Tès Chique. French terry is a knit characterized by its unique looped-back construction. One side is smooth, and the other side is textured with loops of thread. It is known for its comfort, breathability, and moisture-proof properties. French terry is available as lightweight or heavyweight.
Punti di Roma
Wrinkle-resistant, soft like a baby, and slightly elastic. This is Italian quality, knitted to perfection. Punti Di Roma has a heavy, rich quality as the stitches interlock on both sides of the fabric. The best part: it’s recovery properties. This fabric stays in shape. And so will you.
Bamboo
Bamboo fibers are derived from the pulp of bamboo plants. Bamboo knits are soft and breathable. Moisture wicking? Yes. Ideal for socks.
American Fleece
Comfort meets durability in our American Fleece. This fabric is made from a blend of premium cotton and synthetic fibers, providing a soft yet resilient texture. Known for its exceptional warmth and insulation, American Fleece is perfect for layering or wearing on its own. Its slightly brushed surface creates a plush, cozy feel, making it ideal for cooler climates. Despite its softness, this fleece is highly durable and resistant to pilling, ensuring it maintains its luxurious feel wear after wear. A staple in athleisure and casualwear, American Fleece offers the perfect balance of comfort and performance.
Italian Fleece
Elegance meets functionality with our Italian Fleece. This luxurious fabric is crafted from a premium cotton blend, renowned for its superior softness and refined texture. Italian Fleece is lightweight yet provides excellent warmth, making it an ideal choice for year-round comfort. Its smooth, polished surface gives it a sophisticated appearance, elevating casual wear to a new level of style. The meticulous Italian craftsmanship behind this fleece ensures it retains its shape and quality over time, offering both durability and a high-end feel. Perfect for layering or as a statement piece, Italian Fleece embodies the essence of quiet luxury with unparalleled comfort.
Piqué Knit
A true classic in fabric craftsmanship, piqué knit is renowned for its unique textured surface, characterized by a subtle waffle or honeycomb pattern. Originally developed for sportswear, piqué knit has evolved into a sophisticated fabric that balances structure with breathability. The weave creates tiny raised patterns, adding a tactile dimension while allowing air to flow easily, making it perfect for all-season wear.
Soft yet durable, piqué knit is frequently used in polo shirts and garments that require a balance between casual and formal. It drapes beautifully while maintaining a slight stretch, offering comfort without losing its shape. Known for its ability to hold its form and resist wrinkling, this fabric is an excellent choice for those who value a polished look with minimal maintenance.
Mercerized Cotton
Mercerized cotton is the epitome of luxury in cotton fabrics. Through a special finishing process, the cotton fibers are treated to enhance their natural properties, resulting in a fabric that is smoother, stronger, and more lustrous. The mercerization process not only strengthens the fibers but also gives the cotton a subtle sheen that adds an elevated, polished look to the material.
What sets mercerized cotton apart is its ability to hold dye exceptionally well, resulting in vibrant, rich colors that resist fading over time. It’s smoother to the touch than regular cotton, offering a silk-like feel without sacrificing breathability. This fabric is durable, resists shrinking, and maintains its shape, making it ideal for garments that combine sophistication with everyday wearability.
At ETQ, our mercerized cotton shirts offer a refined, elegant look with the comfort and practicality of cotton. It’s the perfect choice for those who appreciate understated luxury and long-lasting quality in their wardrobe essentials.
Twill Fabric – Iron Free
Twill fabric is a durable, structured material characterized by its diagonal weave pattern, offering a distinct texture and visual depth. Known for its strength and versatility, twill is used in garments that require a bit more durability while maintaining a polished, professional look. The diagonal weave provides natural wrinkle resistance, making it an excellent choice for both casual and formal attire.
What sets our Iron-Free Twill apart is its advanced treatment that ensures a smooth, crisp appearance straight out of the wash, eliminating the need for ironing. This fabric is designed to stay sharp and maintain its form throughout the day, providing an effortlessly polished look with minimal effort. Its ability to resist creasing and maintain its structure makes it ideal for busy professionals or frequent travelers who need their clothing to perform as well as they do.