What are people saying about our non iron shirts.
The material feels very high-quality
The shirt and the fabric feel very high-quality and comfortable. I like it a lot. The only downside is that the threads on two buttons were already loose or partially undone when I received it. I will sew them back on by hand. Other than that, I am very satisfied.
Men's non-iron shirts
A clean shirt that never needs an iron. The SH 01 Essence is cut from a premium twill, a technical blend of 60% lyocell, 38% polyamide and 2% elastane, that is wrinkle-free and low-maintenance: it keeps its shape and feels fresh all day, straight from the wash. Designed in our Amsterdam studio and made in family-owned ateliers in Portugal, Turkey or China, chosen per piece for the best make.
The pieces
- SH 01 Essence (wrinkle-free twill): the no-iron shirt, in a range of tonal colours, also in a multi-pack.
- SH 01 Essence (mercerised cotton): a softer, more classic cotton version, for those who prefer a natural cotton hand.
How to wear it
The reason to own one is ease: it travels without creasing and goes straight from a bag to a meeting. Wear it with tailored trousers and a suede loafer for the office, or open over a tee with chinos.
Fabric and care
The twill is 60% lyocell, 38% polyamide and 2% elastane: soft to the touch with a little stretch, pre-washed and wrinkle-free, so no ironing is needed. Machine wash at 30 degrees with like colours and hang to dry; it keeps its shape without pressing. The mercerised-cotton version is a natural cotton and may take a light press.
Frequently asked questions
Is it really non-iron?
Yes. The SH 01 twill is wrinkle-free and designed to keep its shape and feel fresh all day, so it needs no ironing.
What is it made of?
A premium twill: 60% lyocell, 38% polyamide and 2% elastane, soft with a little stretch. A mercerised-cotton version is also offered.
How do I care for it?
Machine wash at 30 degrees and hang to dry. No ironing needed for the twill.
See our shirts, overshirts and the full menswear collection.
| EU | US | UK | CM |
| 39 | 6 | 5 | 25.7 |
| 40 | 7 | 6 | 26.4 |
| 41 | 8 | 7 | 27.0 |
| 42 | 9 | 8 | 27.7 |
| 43 | 10 | 9 | 28.3 |
| 44 | 11 | 10 | 28.9 |
| 45 | 12 | 11 | 29.6 |
| 46 | 13 | 12 | 30.2 |
| 47 | 14 | 13 | 30.9 |
How to measure
Let’s find your perfect fit. Place a sheet of paper on the floor against the wall and put your feet (with socks) on it, heels against the wall. Make sure you lean on your feet with full power when measuring. Now you simply draw a line at the end of the biggest foot. Measure the distance with a ruler and find the size that matches it: see size table. Are you in between sizes? In that case, we suggest taking the bigger size.
Mediterranean Suede
Refined in style, matt in color. The ultra-soft suede leather is sanded and feels velvety soft. It is crafted from the inside layer of the leather hide. Mediterranean leather is the delicate choice.
Premium Suede
Experience unparalleled luxury. It's made of the finest selection of hides and superior finishing techniques. It is valued for its softness, flexibility, and ability to lend a sophisticated look. Our premium suede shoes need no lining, just one layer of leather. It wears like a second skin.
Nappa Leather
Soft. Smooth. Nappa leather makes extremely comfortable shoes. The leather is obtained from tanning animal hides. It is characterized by a fine grain and a smooth finish. It feels simply sophisticated.
Nubuck Leather
Premium nubuck: the best of the best. Exclusive leather that we sanded rough on the outside grain part of the hide, giving it a velvety butter-soft surface. It offers utmost suppleness.
Full Grain Leather
Full grain leather is naturally firmer and more durable as it is produced by retaining the top layer of the hide. Its appearance is natural, authentic, and robust. You are still able to see the grains. It looks just like the grains on your skin. We never sanded, buffed, or snuffed it, so this leather is super strong.
French Terry
Tès Chique. French terry is a knit characterized by its unique looped-back construction. One side is smooth, and the other side is textured with loops of thread. It is known for its comfort, breathability, and moisture-proof properties. French terry is available as lightweight or heavyweight.
Punti di Roma
Wrinkle-resistant, soft like a baby, and slightly elastic. This is Italian quality, knitted to perfection. Punti Di Roma has a heavy, rich quality as the stitches interlock on both sides of the fabric. The best part: it’s recovery properties. This fabric stays in shape. And so will you.
Bamboo
Bamboo fibers are derived from the pulp of bamboo plants. Bamboo knits are soft and breathable. Moisture wicking? Yes. Ideal for socks.
American Fleece
Comfort meets durability in our American Fleece. This fabric is made from a blend of premium cotton and synthetic fibers, providing a soft yet resilient texture. Known for its exceptional warmth and insulation, American Fleece is perfect for layering or wearing on its own. Its slightly brushed surface creates a plush, cozy feel, making it ideal for cooler climates. Despite its softness, this fleece is highly durable and resistant to pilling, ensuring it maintains its luxurious feel wear after wear. A staple in athleisure and casualwear, American Fleece offers the perfect balance of comfort and performance.
Italian Fleece
Elegance meets functionality with our Italian Fleece. This luxurious fabric is crafted from a premium cotton blend, renowned for its superior softness and refined texture. Italian Fleece is lightweight yet provides excellent warmth, making it an ideal choice for year-round comfort. Its smooth, polished surface gives it a sophisticated appearance, elevating casual wear to a new level of style. The meticulous Italian craftsmanship behind this fleece ensures it retains its shape and quality over time, offering both durability and a high-end feel. Perfect for layering or as a statement piece, Italian Fleece embodies the essence of quiet luxury with unparalleled comfort.
Piqué Knit
A true classic in fabric craftsmanship, piqué knit is renowned for its unique textured surface, characterized by a subtle waffle or honeycomb pattern. Originally developed for sportswear, piqué knit has evolved into a sophisticated fabric that balances structure with breathability. The weave creates tiny raised patterns, adding a tactile dimension while allowing air to flow easily, making it perfect for all-season wear.
Soft yet durable, piqué knit is frequently used in polo shirts and garments that require a balance between casual and formal. It drapes beautifully while maintaining a slight stretch, offering comfort without losing its shape. Known for its ability to hold its form and resist wrinkling, this fabric is an excellent choice for those who value a polished look with minimal maintenance.
Mercerized Cotton
Mercerized cotton is the epitome of luxury in cotton fabrics. Through a special finishing process, the cotton fibers are treated to enhance their natural properties, resulting in a fabric that is smoother, stronger, and more lustrous. The mercerization process not only strengthens the fibers but also gives the cotton a subtle sheen that adds an elevated, polished look to the material.
What sets mercerized cotton apart is its ability to hold dye exceptionally well, resulting in vibrant, rich colors that resist fading over time. It’s smoother to the touch than regular cotton, offering a silk-like feel without sacrificing breathability. This fabric is durable, resists shrinking, and maintains its shape, making it ideal for garments that combine sophistication with everyday wearability.
At ETQ, our mercerized cotton shirts offer a refined, elegant look with the comfort and practicality of cotton. It’s the perfect choice for those who appreciate understated luxury and long-lasting quality in their wardrobe essentials.
Twill Fabric – Iron Free
Twill fabric is a durable, structured material characterized by its diagonal weave pattern, offering a distinct texture and visual depth. Known for its strength and versatility, twill is used in garments that require a bit more durability while maintaining a polished, professional look. The diagonal weave provides natural wrinkle resistance, making it an excellent choice for both casual and formal attire.
What sets our Iron-Free Twill apart is its advanced treatment that ensures a smooth, crisp appearance straight out of the wash, eliminating the need for ironing. This fabric is designed to stay sharp and maintain its form throughout the day, providing an effortlessly polished look with minimal effort. Its ability to resist creasing and maintain its structure makes it ideal for busy professionals or frequent travelers who need their clothing to perform as well as they do.