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Who we are

A constant journey to perfection. Back in 2010, while working at a local Amsterdam retailer, we saw an opening for a different approach to footwear. One that breathes luxury and design, but one that is also modest, minimalistic, and affordable. It turned out to be a promising idea. Now, 10 years later, the cliche might be to express how fast time has passed. But the truth is that it has been a long and intense road. What started as a small project with friends, emerged out of passion and curiosity, and turned out to be the brand that is now represented at premium retailers in Europe’s main capitals.

The difference between the two, for us, is about change versus improvement. Being just different is very simple. Being better is difficult, but far more valuable. It’s a constant journey to perfection, always questioning our previous wins, and always aiming to do it better next time. We focus on comfort, durability, and sustainability; the main pillars in our search for the ultimate every day sneakers. The theme of each collection is very simple, and always will be: SAME BUT BETTER.