Journal

Stories from our Dutch studio. How to wear it, how it fits, and how it’s made.

  1. Smart shoes you can wear all day: what actually makes a shoe comfortable Wearing · 5 min read Smart shoes you can wear all day: what actually makes a shoe comfortable A smart shoe is comfortable all day when four things are right: a sole with enough give to walk on, an insole that softens to your foot, a lining that breathes or settles, and... Read the story
  2. Heavyweight or lightweight: what g/m² tells you about a T-shirt Materials & care · 5 min read Heavyweight or lightweight: what g/m² tells you about a T-shirt g/m² is the weight of one square metre of fabric: the higher the number, the denser the cloth. Our 300 g/m² heavyweight hangs instead of clinging and holds its shape; our 170 g/m² lightweight... Read the story
  3. Deck shoes, moccasins and loafers: what's the difference? Wearing · 5 min read Deck shoes, moccasins and loafers: what's the difference? A deck shoe is a boat shoe: low, with a moccasin stitch and a lace around the collar. A moccasin wraps the foot in one unbroken line, without a strap. A loafer is a... Read the story
  4. How to clean and protect suede and nubuck shoes Materials & care · 5 min read How to clean and protect suede and nubuck shoes Protect suede and nubuck with a water-and-stain protector before the first wear and again after every deep clean. Brush dry in one direction to lift dust and revive the nap, treat stubborn stains with... Read the story
  5. Which shoes with chinos, jeans or linen trousers Wearing · 5 min read Which shoes with chinos, jeans or linen trousers With chinos, wear white leather sneakers, suede loafers or deck shoes. With dark denim, Chelsea boots, desert boots or suede sneakers. With light or rolled denim, white sneakers or a deck shoe. With linen,... Read the story
  6. How to keep white leather sneakers white (and what creases mean) Materials & care · 5 min read How to keep white leather sneakers white (and what creases mean) Give new white leather sneakers a light coat of leather care, wipe them with a damp cloth after wearing, clean them with a damp brush and sneaker cleaner when they need it, and condition... Read the story
  7. What you pay for in a minimalist leather sneaker How we make · 5 min read What you pay for in a minimalist leather sneaker In a good leather sneaker you pay for what you can't see from across the room: checked leather from certified tanneries, the time of at least 25 people, 20 to 40 components, a sole... Read the story
  8. How ETQ shoes fit: model by model Fit · 5 min read How ETQ shoes fit: model by model Most ETQ sneakers fit true to size: take your usual size, and the bigger one if you are between two. Some models differ: the LS 05 runs narrow (one size up), the MC 01... Read the story

This is ETQ.